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Genesys to launch risk advice process


By Julie May
Tuesday 24 August 2010

Genesys Wealth Advisers will launch a new risk advice process to better support its advisers and ultimately expand its presence in the risk insurance space, the dealer group has said.

"Genesys wants to increase new risk business by about 15 to 20 per cent per annum over the next few years and to do that we're bolstering risk support services for our network of member firms," Genesys chief operating officer Andrew Alcock told InvestorDaily.

He said Genesys would launch a series of workshops in October to educate advisers on the dealer group's new risk advice process which aimed to help advisers better articulate the importance of risk insurance.

"As part of this, advisers will receive a booklet and other materials to assist them in taking a more personalised approach to explaining risk insurance benefits to clients," Alcock said.

"We want to grow the provision of risk advice within Genesys and we feel our work in this space will not only help bridge the gap for our investment advisers moving into risk, but it will also assist our risk specialists in articulating their offer to clients as well."

Alcock said the workshops would assist member firms in developing new ways of educating clients on the benefits of risk protection and ultimately help Genesys to expand its risk footprint. 

"We've got a team of three risk specialists dedicated to supporting advisers and we expect to make more announcements shortly as to how we will further enhance our risk offering for advisers and their clients," Alcock said.

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