Boutique dealer group Matrix Planning Solutions has appointed Helen Shao to the newly-created role of practice development manager.
In the role, Shao will work alongside Matrix general manager of practice development Geoff Martin and assist Matrix practices to develop their business models and support their strategic advice offerings to clients.
Shao has more than 20 years' experience in the banking and finance industry and began her finance career with Citibank.
She worked with Westpac, HSBC and Stockford Financial Services before establishing her own financial planning practice in 2002.
In 2004, Shao moved to a senior account manager role with Fiducian Financial Services followed by a practice development manager role with Axa Financial Services.
Matrix Planning Solutions managing director Rick Di Cristoforo said he was pleased to have someone with Shao's experience both as a practice development manager and a past practising adviser join the group.
"She will be an asset to the company and will greatly support our advisers in further developing their businesses and through offering full strategic advice to their clients," Di Cristoforo said.
