CFS strikes white label deal with Guardian

Boosts FirstChoice

By Vishal Teckchandani
Thu 25 Mar 2010

CFS's Custom Solutions has signed a white label deal with Guardian and has also revealed enhancements to FirstChoice and FirstNet Adviser.

Colonial First State's (CFS) Custom Solutions business has struck a white label deal with Suncorp-owned dealer group Guardian Financial Planning.

The agreement will allow Guardian advisers to offer a more comprehensive product to their clients, Guardian executive manager Steve Browning said.

"This white label will be the lead offer for Guardian advisers wanting to provide a full-service platform to their clients, incorporating a comprehensive retail risk solution using Asteron's award-winning Lifeguard product," he said.

"It will also form the cornerstone for Guardian advisers as they transition to a fee-for-service based client value proposition."

Guardian has 145 financial advisers with $1.4 billion in funds under advice and $100 million of in-force life risk premiums.

Guardian is expected to be the first of a number of new white label agreements this year for CFS Custom Solutions, with discussions currently taking place with other advisory groups, CFS said in a statement.

Custom Solutions, previously known as Avanteos, is a full-service wrap with a range of investment options, tax reporting systems and risk insurance solutions for superannuation.

It has over $6 billion in funds under administration for white label and retail platforms.

Separately, CFS has boosted its FirstChoice platform with the addition of new investment options including Aspect Diversified Futures, Colonial First State Emerging Markets Select and Platinum Asia Fund.

FirstNet Adviser functionality has also been improved with improvements to bulk transactions, auto-rebalancing and enhancements designed to allow advisers to obtain up-to-date Centrelink schedules online.

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