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Bennelong enters wholesale market

New business arm, new name

By Darin Tyson-Chan
Mon 20 Oct 2008

Bennelong Funds Management has launched a new business arm as well as a new brand.


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Boutique manager Bennelong Funds Management has launched two wholesale domestic equity offerings under its new business arm Bennelong Australian Equity Partners.

Both funds will predominantly consist of stocks selected from the S&P/ASX 300 Index.

The Bennelong Australian Equities Fund will manage a portfolio of around 30 to 60 stocks while the Bennelong Concentrated Australian Equities Fund will only hold between 20 and 35 underlying stocks.

"At the heart of our investment philosophy is the understanding that behavioural biases can lead to mispricing of securities - this is even more pertinent today than it was in the past," Bennelong Australian Equity Partners chief executive Paul Cuddy said.

"Our objective is to identify and invest in quality companies that exhibit mispriced earnings growth, which puts us in good stead for long-term growth," he said.

As well as launching the new funds, the firm has also unveiled a new logo featuring a boomerang contour and a colour palette.

"Our new logo is the end result of a rigorous process which included an internal audit of our communications needs and objectives, along with an external assessment of our competitors' visual identities," Bennelong Funds Management chief executive Jarrod Brown said.

"The boomerang contour and colour palette pay homage to our parent group's logo, and retain a strong link to our Australian origins.

"But the path or pebbles within the crescent, represent an ongoing journey or, if seen as the investment universe as a whole, new opportunities yet to be explored," he said.

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