The research firm targets consumers as demand for information on super grows.
Research firm SuperRatings will launch a service to the consumer market, providing information that compares the performance and features of superannuation funds.
The firm traditionally serviced the business-to-business market, however, volatile markets have spurred people's desire for greater information on their superannuation funds.
As a result of thousands of consumer queries on the firm's website, the company decided to broaden its research to the consumer market, according to SuperRatings chief executive Jason Clarke.
The consumer service will provide information on super funds, including investment returns, fees and insurance products. Both industry and retail funds will be covered in the research.
Members will also have the option to chat with other members about their superannuation strategies.
"Members will not only know which the best performing funds are, but also why." Clarke said.
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