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Bell Financial integrates firms

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By Julie May
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2 minute read

Bell Financial Group will integrate its Southern Cross Equities and Bell Potter businesses.

Stockbroking and financial advisory firm Bell Financial Group (BFG) has signalled its intention to integrate its Southern Cross Equities and Bell Potter businesses under the one brand from 1 July 2011. The BFG board said it believed the revenue synergies in bringing the two stockbroking brands together under the BFG brand were compelling.

"It is BFG's intention to move towards a single retail, institutional, research, equity capital markets and corporate finance offering, which BFG believes will be Australia's pre-eminent full-service, independent, Australian-owned stockbroking business," the group said.

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BFG executive chairman Colin Bell said there was a clear gap in the market for an independent full-service Australian stockbroking firm and BFG intended to fill that gap.

Alongside the Bell Potter division heads, Southern Cross executives will take up key management roles in the new single broking firm, with Southern Cross Equities founder Brent Potts to remain on the BFG board as a non-executive director.

The Bell Potter and Southern Cross Equities businesses will co-locate as soon as is possible, and BFG non-executive director and former managing director of Lazard's Australian operations, Brian Wilson, will oversee the integration process and ensure a continuity of both businesses.

BFG, which services private, institutional and corporate investors, currently comprises about 320 private client advisers across 14 offices nationally.

Bell Financial integrates firms
Bell Financial Group will integrate its Southern Cross Equities and Bell Potter businesses.
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